Case Studies

UNIFY partnered with Liverpool FC to install LED displays across multiple stores, including the Anfield club shop, as part of the record-breaking Adidas kit launch. At Anfield, UNIFY installed a suspended circular LED display as a feature piece above the Liverbird statue, plus an 18m-wide double-sided LED screen in the front window. The rollout has continued across three Liverpool stores and a London store – the first English football club with a store on Oxford Street.

UNIFY partnered with PUMA to install and maintain digital displays across multiple European stores, including transparent LED displays on store façades and internal LED screens. For the new Oxford Street flagship in London, UNIFY installed an 18×6m transparent LED screen on the façade to light up the street and drive footfall. For PUMA’s Belgrade outlet, UNIFY installed transparent LED film directly to the windows and automatic sliding doors.

For the launch of Adidas’ new collection in partnership with Oasis, UNIFY installed LED spheres into the flagship UK stores – a 2m-diameter sphere in London and a 1.5m version in Manchester. For the Adizero trainer launch, UNIFY supplied curved transparent LED screens cut to a bespoke shape to resemble the three stripes, plus a countdown LED clock ticking down to the start of the London Marathon.

UNIFY partnered with Ralph Lauren as a preferred supplier, installing LED screens across Europe and America with continuous service support across their campaigns. For the Paris Olympics, UNIFY installed three-sided LED walls as an immersive backdrop to the window displays, wrapping around peripheral vision. For Christmas, ultra-fine-pixel-pitch displays brought the iconic RL bear to life as a 3D interactive display that mirrored the gestures and movements of customers outside the windows.

UNIFY partnered with Harvey Nichols on a long-term contract to supply, install and maintain LED displays in the windows of their UK stores – the first time Harvey Nichols have gone digital in their windows, cutting costs while driving footfall with bold, eye-catching visuals. For the initial SS25 campaign, UNIFY installed 24 screens on trusses and continues to update the setup and content over the coming years to keep it fresh and sustain its impact.

UNIFY partnered with Lindt to enhance their gondola display units in airports by integrating LED displays – including a 3D five-sided LED screen topper alongside side screens that sit flush in the gondola, with content synced across all three screens so the chocolate appears to fly from the sides up to the top. UNIFY has expanded the partnership into UK retail stores, supplying digital screens and a CMS to schedule and manage content remotely across multiple sites, using a mix of transparent LED, fine-pixel-pitch window screens and in-store LCD signage.

For the launch of the new Aston Villa FC x Adidas store in Birmingham’s Bullring, UNIFY completed the digital fit-out – LED ticker tape along the top of the footwear displays, multiple fine-pixel-pitch LED screens around the store, and a transparent LED screen in the front window.

For the launch of the Air Max Dn, UNIFY developed and installed an interactive holographic experience for Nike – a holographic display with five interactive pressure pads, each triggering a dedicated animation tied to a key feature of the trainer. Pressing “comfort”, for example, transformed the holding screen into a giant air bubble explaining the air-bubble technology, while blowing a gush of wind into the user’s face.

UNIFY installed LED and holographic technology for Uniqlo, both internally and in front windows across multiple UK stores – including four massive ultra-bright LED screens in the newly opened Tottenham Court Road store windows and a holographic unit suspended from the ceiling in the Regent Street store.

The brief

LEGO challenged UNIFY VSN to turn the windows of two of the world’s most iconic retail locations — Leicester Square, London and 5th Avenue, New York — into something extraordinary. Not a screen playing a loop, but a living, interactive experience that responds to the people standing in front of it, delivered identically across two cities and two time zones.

The challenge

Seven months in the making. From March, our engineers, designers, developers and installers worked alongside LEGO — designing, engineering, testing, rethinking and rebuilding — to make an interactive concept reliable enough for a global flagship. The final week was the hardest: while London and New York slept, our teams installed and commissioned through the night, often until sunrise, to bring both windows live together.

The solution

We designed and built interactive LED windows that react to passers-by in real time. Cameras and infrared sensing read the people in front of the glass, and four interactive buttons each unlock a different response — including a dedicated selfie experience. Behind the visuals is Unreal Engine, the real-time engine used in some of the world’s most immersive video games: rather than playing a fixed loop, the animation reacts live to the audience, so each visit feels different. DMX lighting is choreographed to the animation to extend the experience beyond the screen.

What’s next

A QR code experience extends the installation beyond the glass — visitors scan the window and interact through their own phones, carrying the LEGO experience into their hands.

Partners

Delivered with Levitation29 and Matterform, and with LEGO’s trust to bring the concept to life.

Why it matters

This is interactive retail at flagship scale, across two continents, engineered and installed by UNIFY VSN from concept to live. It proves the full capability — bespoke LED, real-time interactivity, sensing, synchronised lighting and multi-site delivery — in one of the most demanding briefs a brand can set.

We don’t just install screens. We create experiences people remember.

The brief

For the launch of the Adizero trainer — the shoe a world record was set in at the London Marathon — Adidas needed a retail activation with real impact. UNIFY VSN was tasked with creating a centrepiece that promoted the trainer, drew shoppers in, and tied the whole experience to the biggest moment in the running calendar.

The solution

We designed and built a bespoke curved transparent LED screen, shaped to resemble the three stripes of the Adizero trainer and spanning approximately 7m wide by 2.5m tall. Content wrapped around the stripes to showcase the shoe and act as a striking entrance to the activation zone, pulling shoppers in off the floor.

On the back wall, a P1.9 LED screen displayed a live countdown to the London Marathon — building anticipation in-store in the run-up to the race.

The interactive moment

The countdown was more than a clock. The instant it hit 00:00 and the marathon started, the back-wall screen became interactive: shoppers could input their own marathon time for a personalised photo opportunity, turning a product launch into a moment they could take part in and share.

Why it matters

This activation shows UNIFY VSN doing what most display companies can’t: shaping transparent LED into a bespoke form, wrapping it in campaign content, and making it interactive at exactly the right moment. It turned a trainer launch into an experience tied to a world-record day — promotion, theatre and participation in one.

We don’t just install screens. We create experiences people remember.