Behind The Screens: 5 Trends That Have Revolutionised Digital Signage in 2024:
28 Aug 2024Introduction:
In a time when digital signage is continuing to grow in popularity across industries worldwide, staying ahead of the times is essential for businesses looking to captivate their audiences and make a long-lasting impact.
As digital signage desires coninue to grow, new groundbreaking technologies and innovative approaches are constantly being found and created to redefine how businesses can communicate and engage with their customers.
In this blog, we’ll explore five of the cutting-edge digital signage trends that have hit the ground running in 2024 and look set to continue shaping the future of this dynamic industry. Whether you are a business owner, a marketer or a digital signage lover, these trends can be crucial to monitor as they promise to revolutionise how information gets conveyed to customers.
What are the 5 Trends? And how are they influencing and redefining digital signage?
Whilst numerous trends have emerged throughout the year, only some have continued to evolve and ultimately make their mark on the industry.
Here are five trends UNIFY VSN belives businesses should keep an eye out for heading into the future:
- The Fusion Of Artifical Intelligence
- Focus On Sustainability And Energy Efficiency
- Integrating Interactivity And Touchless Experiences
- The Ability to Control Displays Using Remote Management
- Increasing Quality Of Content
The Fusion Of Artificial Intelligence:
Artificial Intelligence is continuing to advance at a rapid pace, now being able to assist with a diverse range of tasks, making it an extremely useful resource that can redefine your digital displays.
AI is transforming the digital signage industry by increasing the number of capabilities you can integrate, making it more personal, interactive and efficient. Whether you want to add an AI assistant to your retail store to answer questions you customers may have, or would like to deliver tailored messages which resonate with your target audience, AI-driven digital signage creates an immersive experience that captivates viewers.
Focus On Sustainability And Energy Efficiency:
As businesses prioritise sustainability, the utilisation of energy-efficient digital signage solutions is growing in popularity. This includes using energy-efficient LEDs and durable, long-lasting materials that help significantly reduce the need for waste.
Not only do sustainable and energy-efficient digital signage solutions provide multiple benefits for the environment, but they also offer numerous other benefits for a business, including savings on energy and operational costs and an enhanced brand image for demonstrating a commitment to sustainability.
Integrating Interactivity And Touchless Experiences:
In digital signage, giving customers the ability to engage with and immerse in displays is becoming increasingly popular. However, finding ways to do this in a post-pandemic world is essential to ensure that proper hygiene is upheld. One of the most common ways to enhance digital signage through interactivity and touchless experiences is with gesture-based controls. This technology lets customers change content or select various items from your display with hand gestures or body movements.
The Ability To Control Displays Using Remote Management:
For companies with multiple displays, having the ability to manage their content from one place is extremely beneficial.
Remote management enables businesses to simultaneously control and update multiple digital signage displays from one place. Remote access and control capabilities ensure consistency in messaging, allowing for coordinated campaigns.
Increasing Quality Of Content:
As more and more digital signs are being installed around the world, making sure that your display stands out from the crowd and offers the best brand perception is vital. One of the best ways to do this is with higher-resolution displays.
Increasing the resolution of displays through effective content creation creates maximum impact and enhances the overall user experience. Not only can this improve the way your brand is perceived, but it can also contribute to improved engagement and retention of customers.
Why Choose UNIFY VSN To Add Digital Signage To Your Business?
Now that you know some key trends to take into consideration when thinking about adding digital signage to your business, it’s time to talk about why UNIFY VSN is the best company to provide and install these displays for you.
As a company, we are constantly monitoring the latest industry trends, ensuring that our products fit the current times and will provide the best outcomes for our customers heading into the future.
Offering a wide variety of energy-efficient digital signage solutions, ranging from LED Film and Screens to Holographic displays, the opportunities to create high-quality, cutting-edge visuals for your business are endless, especially with the help of our in-house design team. Digital Signage is always eye-catching because of its vibrant colours and brightness, but if you want to take your display to the next level, having high-quality content is the best way to do this. Luckily for you, UNIFY VSN can offer content creation to ensure that all displays we install provide the best return on investment.
Conclusion:
From AI-powered content and interactive experiences to improved sustainability and higher-resolution displays, 2024’s trends in digital signage have redefined how businesses can engage with their audiences. Not only do these trends enhance the effectiveness of digital signage, but they also remain in alignment with the latest developments in technology and shifts in environmental concerns.
If you would like to add a digital sign to your business and believe UNIFY VSN is the best company to do this for you, please do not hesitate to call us on 01279 703070 or send us an email to Sales@unifyvsn.co.uk to ask any questions.
Alternatively, you can head to our website to fill out an enquiry form or find all the information you need about our company and the products we provide. https://www.unifyvsn.co.uk/
